TFIGlobal
TFIGlobal
Right Arm, Round the World, Fast
No Result
View All Result
  • Indo-Pacific
  • Americas
  • Indian Subcontinent
  • West Asia
  • Europe
  • Africa
  • Indo-Pacific
  • Americas
  • Indian Subcontinent
  • West Asia
  • Europe
  • Africa
TFIGlobal
TFIGlobal
Right Arm, Round the World, Fast
No Result
View All Result

The way to tame the Big Tech is by creating a new Ad platform and that’s going to make them cry blood

Atul Kumar Mishra by Atul Kumar Mishra
February 20, 2021
in Indo-Pacific
Reading Time: 4min read
0
Big Tech, Google, facebook, ads
244
VIEWS
Share on FacebookShare on Twitter

Big Tech companies like Google and Facebook have dominated the world for long. What the world needs now is a new ‘Ad-Tech platform’. Let’s say, you have a fancy restaurant in a posh location in a Tier-1 city. How will you get your customers?

1. Some will come to your restaurant because they are hungry.

Also Read

Australia has shown to the world that it’s not the size of the kangaroo that matters in a fight but the size of the fight in a kangaroo

Biden is trying to unseat MBS and Netanyahu but is pushing America out of the Middle East forever

2. Some will come to your restaurant because someone told them that it’s good.

3. Some will become regular customers and will keep frequenting the restaurant.

4. And sometimes, you put up huge billboards to attract potential customers.

The first case represents an immediate need for consumption, the second is word-of-mouth publicity, the third represents your brand value, and the fourth represents Ads/Marketing.

If someone develops a system that sends most hungry customers your way, keeps you in people’s good books, assigns high worth to your restaurant and finally suggests even the non-hungry ones to at least try once, your restaurant’s cash box is going to explode.

But that’s too good to be true, right? Wrong. Because a company did create a system like that, and that company’s name is Google.

So, where does Google earn its massive revenues from?

o Play Store, Chromecast, Chromebooks?
o Phones, Android, Google Apps, Google Cloud?
o Self-driving cars?
o Google Glass?

Answer: Just a small little chunk of its revenues comes from the aforementioned avenues. Google earns almost everything from ads.

Almost all of Google’s 162-billion-dollar revenue in 2019 came from Google Ads. That kind of money is almost unheard of by doing something as simple as buying and selling ads.

Its massive revenues give Google the power to prioritise content. So, if you think you see what you want to see after keying-in a search keyword, you are mistaken. You are seeing what Google wants you to see. Google’s search algorithm defies common SEO practices. It displays the publishers who bought top spots first, followed by those it thinks are worthy of being on the coveted first page. No wonder leftist sites and blogs dominate Google search.

So, ads give Google the power to make you see what they want you to see while amassing huge revenues. That’s right, no matter what the customer wants to eat, he is sent to the same restaurant or restaurants repeatedly.

Facebook joined the party late but quickly realised the gold-mine that the Ad-industry was. It soon came up with its ad-network called FAN or Facebook Audience Network. Everyone in the Facebook Universe is consuming ads that masquerade as content. Check the second post on your FB Timeline right now.

What did you see? That’s right. An Advert. Now let Data do the talking – In the fourth quarter of 2020, Facebook’s total advertising revenue amounted to 27.19 billion U.S. dollars. Other revenue streams generated a paltry 885 million U.S. dollars in revenues. Just like Google, FB prioritises content as well. And the logic is almost the same.

Facebook too displays the publishers who bought top spots first followed by those it thinks are worthy of being on the coveted ‘timeline’. Also, no wonder leftist sites and blogs dominate Facebook timelines. Twitter and Amazon are working on similar platforms.

So online ads run by physical businesses give Facebook and Google the power to make their worldview, your worldview and that brings me to a unique argument. The world doesn’t need another Facebook or Twitter or Amazon or Google. It needs another advertisement platform that simply plugs ads into websites and videos based on simple rules of biddings.

As a hypothetical example, let’s say someone starts Bhartiya Ads (I am giving a startup idea for free). And I confine my universe to all businesses operating in Sector-18 Noida. From a jewellery shop to a local sweet shop, business owners can select their target websites from a pool of websites on the Bhartiya Ads backend. The websites can be categorised based on page views, audience demographics, and other parameters.

Users come to the website, click the ads, and the brand visibility increases because of it. Often it leads to an actual purchase event. Based on the performance of their businesses, the business owners can choose to opt-out or increase or decrease their ad investments in Bhartiya Ads.

Bhartiya Ads charges a certain percentage of the ad CPMs (revenue per 1000 views of the ads) from the websites that publish the ads. Bhartiya Ads doesn’t have an agenda or an ideology of its own. It simply selects every advertiser and every publisher that comes its way. It then starts targeting all of Noida, then Delhi NCR, then North India, and eventually entire India.

The ads are cheaper than Google/FB ads and fetch more profits for publishers, leading to a mass exodus of publishers and advertisers from Google and Facebook. They will be hurt at their most vulnerable spots. Heads will roll. Departments will be shut down but more importantly, the big tech will be forced to rethink its strategy. They will be more approachable, pliable and their partisanship will have to go.

Thus, Bhartiya Ads is a must. Since it all boils down to revenues, India can only achieve absolute Aatmanirbharta (self-reliance) when it gets its own ad tech. But Bhartiya Ads will need data.

FB and google increase their ad efficiency by making the most of the data they harvest from users, which makes ad-targeting more and more accurate. This makes FB and Google attractive to businesses looking for a platform. Google gets its fuel (data) from Play Store, Chromecast, Chromebooks, Phones, Android, Google Apps, Google Cloud, etc, to generate revenue from specific, targeted and effective ads. So overall, India needs a whole ecosystem of apps, websites, search engines, browsers and others to extract such data for an unbeatable ad-tech platform.

It does sound like wishful thinking, I am sure, but it is not entirely impossible.

Tags: Big TechExhaustive ReadsFacebookGoogle
ShareTweetSend
Previous Post

Morrison’s India card makes Facebook go down on its knees in just 24 hours

Next Post

Trump is launching his own suite of social media portals, just what the free world needed

Also Read

North Korea South Korea

South Korea wants to unite with North Korea because there is a labour crisis that only its northern brother can solve

February 28, 2021
251
Senkaku islands, Japan, Joe Biden, Suga,

‘It was an error,’ Biden administration walks back on its stand on Senkaku islands irking Japan

February 27, 2021
306
Jinping, China

Miles away from Jinping’s “extreme poverty eradication claim”: Life in China outside the Chinese big cities

February 26, 2021
585
India, Social Media, OTT

India has set some very tough rules for social media and OTT platforms. A model that the entire world must follow

February 26, 2021
1.1k
Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Trending
  • Comments
  • Latest
Twitter, Jack Dorsey

With unprecedented crackdown on Big Tech all around the world, Jack Dorsey finally comes to his senses

February 27, 2021
Joe biden, Merkel, macron,

After Quad meeting, Biden gets his second global humiliation during G7 meet as France and Germany take him to the cleaners

February 21, 2021
India, Social Media, OTT

India has set some very tough rules for social media and OTT platforms. A model that the entire world must follow

February 26, 2021
Jinping, China, Jihadists

The first major jolt to China will not come from the US or India but from Islamic nations

February 25, 2021
syria strikes us

A giant smokescreen and a deal: The reality of the strikes on Syria that the world media has failed to decipher

February 26, 2021
Black Lives Matter, Race

School kids in USA are being systematically indoctrinated to see race as the biggest issue and feel guilty about their heritage

Twitter, Jack Dorsey

With unprecedented crackdown on Big Tech all around the world, Jack Dorsey finally comes to his senses

Facebook, Australia, Scott Morrison

Facebook’s show of strength to the Australian government was undoubtedly powerful but suicidal at the same time

facebook morrison

Australian govt’s biggest publicity campaign will not run on Facebook. PM Morrison begins brutal boycott

Biden, Levine, USA

Biden’s transgender nominee for Assistant HHS Secretary is a strong advocate of genital mutilation and hormone blockers

North Korea South Korea

South Korea wants to unite with North Korea because there is a labour crisis that only its northern brother can solve

February 28, 2021
Democrats, Biden, Russia, Syria

Democrats are back to their “Russia is evil rhetoric” after attacks on Syria, as Biden looks forward to continuing a war started by his boss

February 28, 2021
Australia, China, facebook

Australia has shown to the world that it’s not the size of the kangaroo that matters in a fight but the size of the fight in a kangaroo

February 28, 2021
Biden, Israel, Middle East, MBS, Netanyahu

Biden is trying to unseat MBS and Netanyahu but is pushing America out of the Middle East forever

February 28, 2021
Saudi arabia, Biden, MBS, Salman

A toothless measure with a huge cost: MBS won’t be penalized, and American Muslims will be enraged

February 27, 2021
Youtube Twitter Facebook
TFIGlobal
  • About us
  • Contact Us
  • Terms of use
  • Privacy Policy

©2021 - TFI MEDIA PRIVATE LIMITED

No Result
View All Result
  • Indo-Pacific
  • Americas
  • Indian Subcontinent
  • West Asia
  • Europe
  • Africa

©2021 - TFI MEDIA PRIVATE LIMITED

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. View our Privacy and Cookie Policy.